Prospect Desk’s In-Market Audiences identify and prioritize the 3% of your market actively researching your solution. Power your outreach agents with smarter targeting.
Most “intent” products are noisy, outdated, or disconnected from execution. Prospect Desk solves this by combining live behavioral signals, keyword activity, and identity resolution into high-confidence, activation-ready audiences to power sales and marketing smart agents.
“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”
- David Henricks, Product Designer
“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”
- David Henricks, Product Designer
“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”
- David Henricks, Product Designer
Trusted by leading companies
What are In-Market Audiences?
A Smarter Way to Find Buyers in Motion
In-Market Audiences are continuously built and refined using behavioral intelligence signals across the web then directly delivered to your outbound, paid, and CRM workflows.
Live audience modeling
Across 50,000+ partner domains
In-Market Audience Engine
Access high-intent audience segments built from behavioral and market signals matched to an identity.
Server-side tag infrastructure (Norden)
Use Prospect Desk’s Smart Agent framework to automate sequencing, channel routing, and campaign timing within your own environment.
Agent-based Activation Layer
Use Prospect Desk’s Smart Agent framework to automate sequencing, channel routing, and campaign timing within your own environment.
What you gain with In-Market Audiences
Higher Precision, Lower CAC
Engage only those who are actually in the market. Reduce wasted spend and increase conversion probability.
Bring In-Market Intelligence into your smart agents, platform, or client stack.
Whether you're building a product or running campaigns for clients, Prospect Desk gives you the ability to identify and activate the buyers who are actively in-market.
Productize audience targeting by embedding audience creation into your platform as a feature driving differentiation & new ARR.
Push high-intent audiences directly into social platforms, email platforms and DSP's at scale.
In-Market Audiences are dynamic segments built from real-time behavioral signals used to identify the 2–5% of your market actively researching your solution right now.
How are these audiences different from intent data providers?
Unlike static intent lists or delayed data feeds, Prospect Desk delivers real-time, identity-resolved audiences. Every audience is actionable across ads, email, CRM, and Smart Agent workflows—no manual work required.
Where can I activate these audiences?
Audiences can be delivered directly to Meta, LinkedIn, your DSP, email platforms (like Klaviyo), or CRM systems. They're also integrated into Smart Agent Activation for coordinated outreach.
When do In-Market Audiences work best?
In-Market Audiences are most effective when you're targeting buyers at or near the point of purchase. They work especially well in high-intent, high-competition verticals (legal, health, finance, education) where knowing who is actively researching is the difference between a win and a waste. These audiences also perform across mid-funnel retargeting strategies to expand reach without losing precision.
What types of businesses benefit most from In-Market Audiences?
Performance agencies, lead generation firms, and high-volume e-commerce advertisers benefit most—especially those running Facebook/Meta campaigns, email, or CTV ads. Brands and platforms with mature funnel strategies also leverage these audiences to scale conversions more efficiently.
Get the most out of your sales and marketing.
Prospect Desk is helping revenue leaders build more scalable, efficient, and intelligent outbound systems without adding tools or headcount. Whether you're activating buyer signals, coordinating outreach, or embedding data infrastructure into your platform, we can help you move faster with less.
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