Modern GTM teams are overextended.

Prospecting today is paralyzed by manual processes, fragmented tools, and disconnected data. SDRs are bogged down by low-leverage admin work. Marketing teams juggle bloated stacks that rarely speak the same language.

Smart Agent Activation replaces fragmented GTM execution with our Prospecting Activation Machine (PAM) that does the research, targeting, and coordination so your team can do what only humans can: build relationships.

“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”

- David Henricks, Product Designer

“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”

- David Henricks, Product Designer

“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”

- David Henricks, Product Designer

The Prospect Desk Smart Agent Ecosystem

Meet PAM, our digital chief of staff for our GTM activities.

Smart Agent Activation is powered by Norden and managed by PAM (Prospecting Activation Machine). This is our intelligent system that automates the execution of outbound workflows via our smart agents.

PAT: Prospecting Activation Trigger

Identifies, resolves, and routes anonymous web traffic. PAT converts site visitors into actionable leads by resolving identity, enriching context, and triggering downstream outreach.

Activate PAT

IMA: In-Market Audiences

Surfaces the 3% of buyers actively researching your solution. IMA continuously scans behavioral and content consumption signals to identify which accounts are showing real-time buying intent.

Activate IMA

MAC: Multi-Channel Activation

MAC handles activation and deploying relevant messages in the right channel, based on ICP and behavioral signals.

Activate MAC

LIN: LinkedIn Navigator

LIN takes all of your saved prospects in LinkedIn and activates them autonomously with a hyper-personalized message or connection request.

Activate CAL

Why it Matters

Prospecting Acceleration Without Adding Headcount

Whether you're building a high-performing outbound engine or embedding agentic automation into your platform, PAM gives your team—or your clients—a strategic edge.

Smarter Prospecting

Agents handle the heavy lifting—enabling reps to spend more time in conversations, not CRMs.

Faster GTM

Reduce the time it takes to launch, test, and refine outreach programs—turning weeks into days.

Scalable Prospecting Execution

PAM transforms go-to-market execution from fragmented workflows into operational leverage, improving margins, and increasing the long-term scalability of revenue growth.

Who its for

Built for Teams Driving Prospects, Audiences, and Scale

SDR Leaders

Boost productivity without growing your team by auotmating manual prospecting workflows. Allow reps to spend more time engaging qualified buyers, not chasing down tasks or leads.

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RevOps Teams

Coordinate outreach, enforce sequencing, and manage performance through a unified orchestration layer without juggling disconnected tools.

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Marketing Teams

Eliminate tool sprawl and siloed execution. PAM connects audience building, targeting, and activation in one system, tied to real-time buyer behavior.

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Platform Providers

Launch native features for audience resolution, identity, and activation without building infrastructure from scratch.

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Bring PAM to Your Playbook.

Prospect Desk equips partners to embed orchestration into their GTM stack powering coordination, sequencing, and signal-based execution at scale.

Deploy the Proven Smart Agent Playbook

Activate modular agents (ALX, CAL, IMA, MAC, PAT) to automate tasks, trigger actions, and align outreach with buyer behavior.

Leverage PAM’s coordination logic to accelerate roadmap delivery and differentiate your GTM offering.

Explore Partner Solutions

Frequently asked questions

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What is our Prospecting Activation Machine (PAM)?

PAM is Prospect Desk’s orchestration layer that sequences and automates outbound activity across your GTM team. It ensures the right task happens at the right time—based on real-time buyer signals, calendar logic, and funnel stage.

How does it differ from marketing automation or sales engagement tools?

Traditional tools operate on static workflows. Smart Agent Activation uses live behavioral data to dynamically route tasks across specialized agents (email, ads, meetings, enrichment), orchestrated by PAM—your Prospecting Activation Machine.

Can this replace our current outreach sequences?

Yes. PAM and Smart Agents replace rigid, manual sequences with dynamic, data-driven workflows. They can integrate into your CRM and MAP—or operate independently as a full-stack outbound system.

What platforms does Smart Agent Activation integrate with?

Smart Agents connect with CRMs (Salesforce, HubSpot), MAPs, ad platforms (Meta, LinkedIn), calendar tools, and custom APIs. They also pull in identity and audience data from Prospect Desk’s resolution and enrichment infrastructure.

How is this different from an SDR using automation tools?

Instead of a single SDR juggling disconnected tasks, each Smart Agent focuses on a specific function and is activated by real-time data. Think of it as a team of role-specific SDRs, each optimized for a particular task—and coordinated by PAM.

Accelerate prospect flow with the right machine

Modern GTM teams are overextended.

The Prospect Desk Smart Agent Ecosystem

Meet PAM, our digital chief of staff for our GTM activities.

PAT: Prospecting Activation Trigger

Identifies, resolves, and routes anonymous web traffic. PAT converts site visitors into actionable leads by resolving identity, enriching context, and triggering downstream outreach.

IMA: In-Market Audiences

Surfaces the 3% of buyers actively researching your solution. IMA continuously scans behavioral and content consumption signals to identify which accounts are showing real-time buying intent.

MAC: Multi-Channel Activation

MAC handles activation and deploying relevant messages in the right channel, based on ICP and behavioral signals.

LIN: LinkedIn Navigator

LIN takes all of your saved prospects in LinkedIn and activates them autonomously with a hyper-personalized message or connection request.

Why it Matters

Prospecting Acceleration Without Adding Headcount

Smarter Prospecting

Faster GTM

Scalable Prospecting Execution

Who its for

Built for Teams Driving Prospects, Audiences, and Scale

SDR Leaders

RevOps Teams

Marketing Teams

Platform Providers

Bring PAM to Your Playbook.

Subscribe to our blog and insights

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Frequently asked questions

What is our Prospecting Activation Machine (PAM)?

How does it differ from marketing automation or sales engagement tools?

Can this replace our current outreach sequences?

What platforms does Smart Agent Activation integrate with?

How is this different from an SDR using automation tools?

Your Product. Our Infrastructure.