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Frequently asked questions

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What is identity resolution—and why does it matter?

Identity resolution converts anonymous web and intent signals into named, enriched profiles. By matching behavior to firmographic, technographic, and intent data, you transform unknown traffic into actionable leads—powering personalization, outreach, and attribution.

How does Prospect Desk resolve identities?

Using our server-side Norden container, Prospect Desk captures hashed identifiers and behavioral context. These signals are matched against an extensive identity graph, then enriched with firmographic and behavioral metadata in real time, ready for downstream use.

Where does resolved data go?

Resolved profiles can be routed directly to Snowflake, S3, or Smart Agent workflows.

Can I white-label identity resolution in my platform?

Yes. We support embedded resolution infrastructure, including white-label capabilities, platform integration guides, and partner support—so MarTech, AdTech, and agency platforms can present native identity services without building it themselves.

How accurate is your matching?

We use a hybrid approach—deterministic and probabilistic matching—across 50,000+ domains. This ensures high-confidence resolution even when only partial data is available.

Get the most out of your sales and marketing.

Prospect Desk is helping revenue leaders build more scalable, efficient, and intelligent outbound systems without adding tools or headcount. Whether you're activating buyer signals, coordinating outreach, or embedding data infrastructure into your platform, we can help you move faster with less.

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